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Customer Collective strengthens position in German market.

Thursday 23rd of June 2022

Diegem, June 23th, 2022 – Customer Collective acquires online marketing agency Webworks – Marketing für Online Shops. With the arrival of the renowned German player, the group expands its digital acceleration pillar. At the same time, Customer Collective boosts its international growth by strengthening its position in the German-speaking regions in Europe. As a result of this latest acquisition, the group now counts over 350 employees in Belgium, The Netherlands and Germany. 

Customer Collective welcomes the German online marketing agency Webworks – Marketing für Online Shops, founded eleven years ago. The company is headquartered in Berlin, where it specializes in search engine marketing SEA, SEO, Paid Social Ads, Price-Comparison Marketing and webanalysis. Webworks – Marketing für Online Shops applies know-how in particular to webshops, with the aim of improving their sales results. They have been building up an impressive customer base since 2012, consisting of names such as Scheisser, Esprit, Witt-Gruppe, KIK and Victorinox.   

Wider range of expertise for clients  

Customer Collective will add several new skills to the Webworks team, such as growth marketing, advanced digital analytics and digital product building”, explains Dennis De Cat, Managing Partner of Upthrust. Together, they will be able to serve their clients on a broader range of topics.   

“We are very excited and happy to join Customer Collective and to become part of an international group that is able to provide holistic solutions in various disciplines. I believe Webworks and Customer Collective are a great match as their services and areas of expertise complement each other perfectly. As part of the Customer Collective group, we will be able to offer our existing and future customers multi-disciplinary marketing know-how – across different European countries,” says Bernhard Ollefs, Managing Director of Webworks.  

Stronger international position  

“We chose Webworks because the team has extensive experience in setting up and optimising digital performance across channels,” explains Grégory Delens, Managing Partner at Customer Collective.” With the acquisition of Webworks, we are strengthening our market position in online marketing further in Europe. As such, we are further making progress in the international growth ambitions of Customer Collective, he concludes.   

About Customer Collective  

Customer Collective helps companies to build strong relationships centered around their most important growth asset: their customer. We call it ‘Customer Ownership’. The end customer is at the heart of every activity, including identifying its needs, the creation of products and services to fulfil those needs, building customer experiences and developing relationships through up- and cross selling and tackling the churn. This calls for a unique combination of strategy, digital, technology, data and branding & performance.

Customer Collective focuses on five building blocks and therefore joining the forces of The House of Marketing, Upthrust, Dignify, Fightclub, addData, Webworks and SalesX. Unlike other ecosystems existing on the European market, the companies work closely together. For each project they select the best profiles with complementary expertise and skills to have the best possible impact. 

Customer Collective is powered by Down2Earth Capital and Quanteus Group. 

For more information, go to www.customercollective.eu.   

About Webworks – Marketing für Online Shops  

Webworks was founded in 2012 by Bernhard Ollefs in Berlin. The company provides consulting as well as operative services in SEA, SEO, web analysis, paid social ads and price comparison marketing with a strong focus on online shops. Additionally, Webworks supports its customers in building valuable online marketing know-how within the organization. Starting from hiring young and motivated staff up to offering extensive training on the job, Webworks helps its customers to become independent from agencies within a clearly defined time frame.  

According to IBusiness, Webworks belongs to the top 100 SEO/SEA agencies in Germany and is proud to call many of the top 100 online shops such as Westfalia, Snipes, WITT Weiden, KIK, Esprit and many more their customers.  

More info at www.webworks-agentur.de.   

Press contacts:  

Grégory Delens
Managing Partner Customer Collective
+32 (0)479 74 97 46  

Bernhard Ollefs
Managing Director Webworks
+49 (0)30 555 166 86