DIEGEM – 02/07/2025 – Customer Collective proudly announces the full integration of addData into Dignify, further strengthening its data and technology capabilities. While the name addData will no longer be used, its proven expertise in data strategy, engineering, and AI activation remains a key pillar in Dignify’s end-to-end approach. The integration reflects a shared ambition to help clients unlock the full potential of their data across the entire customer journey, from strategic insight to personalized activation at scale.

addData becomes part of Dignify and reinforces its full-service approach

Over the past years, addData has built a strong reputation as a specialist in turning raw data into actionable value for marketing teams. As of today, that expertise becomes an integral part of Dignify. This evolution enables Dignify to further elevate its offering:

• End-to-end data services, combining data strategy, engineering, warehousing, analytics and activation into one unified approach.
• Enhanced marketing performance by embedding data directly into CRM, marketing automation, and digital platform strategies, enabling advanced personalization and journey orchestration.
• Accelerated innovation through the integration of AI and machine learning use cases that optimize customer engagement and internal efficiencies.
• Improved scalability by leveraging Customer Collective’s broader network of 400+ specialists in strategy, performance, data, creativity, and tech. This move allows clients to benefit from even more seamless and impactful marketing solutions, grounded in data and designed for growth.

About Customer Collective

Customer Collective helps companies to build strong relationships centred around their most important growth asset: their customer. We call it ‘Customer Ownership’. The end customer is at the heart of every activity, including identifying its needs, the creation of products and services to fulfil those needs, building customer experiences and developing relationships through up- and cross selling and tackling the churn. This calls for a unique combination of strategy, digital, technology, data and performance.Customer Collective focuses on five building blocks and therefore joining the forces of The House of Marketing, Dignify, Fightclub, Enorm, Online Dialogue, Take The Lead & Webworks. Unlike other ecosystems existing on the European market, the companies work closely together. For each project they select the best profiles with complementary expertise and skills to have the best possible impact. Customer Collective is powered by Down2Earth Capital and Quanteus Group.

About Dignify

Dignify is a leading marketing technology company focused on providing advanced solutions for marketing automation, CRM, customer service, digital product development, and e-commerce. Their team bridges the gap between marketing and IT and offers support in the successful implementation of data-driven marketing technology initiatives. Through its merger with addData, Upthrust Studio and Ancor’d, and as part of Customer Collective, Dignify strives to support ambitious clients in achieving their growth and marketing goals. Winner of the Trends Gazellen Limburg 2024.

More information about Dignify: https://www.dignify.agency