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Customer Collective strengthens e-commerce, PIM and custom tech expertise through the integration of Take The Lead
Wednesday 14th of May 2025
Take The Lead joins Customer Collective and significantly expands its service offering
Over the past years, Take The Lead has firmly positioned itself as an expert in building high-performance webshop platforms and rolling out future-proof e-commerce ecosystems across Belgium, the Netherlands, and Germany. Today, the company proudly announces it is joining Customer Collective. This step allows Take The Lead to support its clients even more broadly:
- A wider service offering, including performance marketing (SEO, SEA), CRO optimization, personalization, UX audits, and graphic design – everything to help companies grow strategically and in a data-driven way.
- Stronger tech capabilities through additional expertise in Shopify+, Adobe Commerce (Magento), Drupal, PimCore and Salesforce, in addition to existing solutions like Shopware and Akeneo.
- A reinforced focus on Commerce Scaping, co-designing the ideal composable commerce landscape with clients and integrating best-in-class tools such as customer data platforms, loyalty platforms and marketing automation.
- Leveraging the group’s (Gen)AI team to offer improved, innovative customer experiences — for example in conversational commerce and personalized content creation. This AI expertise will also help streamline internal processes.
This collaboration reinforces Take The Lead’s mission to take ambitious e-commerce companies to the next level in their digital journeys.
“Take The Lead’s deep expertise in e-commerce, PIM and custom tech is exactly the kind of specialization that strengthens our Tech & Data pillar. Together with our Tech & Data colleagues, we’re excited to bring integrated digital commerce solutions to market,” Marco, Group CEO of Customer Collective.
“Since 2016, Take The Lead has set the bar high when it comes to quality and scalable infrastructure for its clients. We’re proud of that. Through this collaboration with Customer Collective, we gain broader technical and marketing expertise. This allows us to tackle e-commerce challenges with the right (composable) architecture and build the ideal digital landscape — from pure e-commerce to digital transformation, marketplaces, PIM, ERP, and complex custom applications. This growth enables our clients to grow alongside us,” says Glenn Billiau, Managing Partner at Take The Lead.
“The decision to integrate Take The Lead within the collective was deliberately approached as a win-win. On the one hand, we significantly broaden our offering towards clients. On the other hand, we create new growth opportunities for our colleagues: by working with more than 400 expert peers within the collective, they’ll have the space to develop further in new domains and technologies beyond their current specialization. This cross-pollination enriches our internal operations and strengthens collaboration across teams,” adds Tom De Schutter, Managing Partner at Take The Lead.
“In an e-commerce landscape that is constantly evolving, our strength lies in advising and practically guiding organizations in achieving their B2C or B2B e-commerce ambitions. That’s exactly why we’re proud to expand our offering. With a broader range of services and technologies, we’re taking an important step forward as the pragmatic e-commerce powerhouse ready to make an even bigger impact for our clients,” says Kristof Van Roy, Managing Partner at Take The Lead.
About Customer Collective
Customer Collective is a leading marketing and technology collective in Europe focused on delivering innovative solutions with tangible impact. With a strong focus on strategy, technology & data, and digital & creative, Customer Collective helps businesses stand out and stay ahead.
Customer Collective was founded with the support of Down2Earth Capital and Quanteus Group. The collective includes the brands addData, Dignify, EnoRm, Fightclub, The House of Marketing and Webworks.
More information about Customer Collective and its broad service portfolio: https://www.customercollective.eu
About Take The Lead
Take The Lead is a Belgian e-commerce agency that supports companies in setting up, optimizing, and scaling their e-business. They combine strategic advice with technical expertise to roll out high-performing webshop platforms and composable commerce ecosystems, including the right guidance and support. Based in Antwerp, the Take The Lead team consists of experienced developers specialized in building B2C webshops and B2B order portals. They have extensive experience with platforms like Shopware (Gold Partner) and Akeneo and offer tailored solutions for complex technical challenges.
More information about Take The Lead: https://www.takethelead.be