{"id":5890,"date":"2023-02-02T12:41:35","date_gmt":"2023-02-02T11:41:35","guid":{"rendered":"https:\/\/customercollective.eu\/entities\/the-house-of-marketing-3\/"},"modified":"2025-11-07T11:04:48","modified_gmt":"2025-11-07T10:04:48","slug":"the-house-of-marketing","status":"publish","type":"entity","link":"https:\/\/www.customercollective.eu\/nl\/entities\/the-house-of-marketing\/","title":{"rendered":"The House of Marketing"},"content":{"rendered":"\n<section class=\"dit\" id=\"block_63e0f6aa99914\">\n  <div class=\"dit__container\">\n    <div class=\"dit__header\">\n              \n<h2 class=\"heading heading_h2 dit__header-title\">\n  Wat we doen<span>.<\/span>\n<\/h2>\n      \n      \n              \n\n<figure class=\"image image_fit-cover dit__header-image\"\n  style=\"--aspect-ratio: 2.1\">\n  <img decoding=\"async\" src=\"https:\/\/www.customercollective.eu\/wp-content\/uploads\/2023\/02\/gabrielle-maurer-mepgItB1KQw-unsplash.png\" alt=\"\" \/>\n<\/figure>\n          <\/div>\n\n          <div class=\"dit__accordion\">\n        \n  <ul class=\"accordion\" data-accordion>\n          \n      <li class=\"accordion__item\"\n        data-accordion-item>\n        <div class=\"accordion__item-header\"\n          data-accordion-item-header>\n          \n<h6 class=\"heading heading_h6 \">\n  Marketingstrategie \n<\/h6>\n\n                      <span class=\"accordion__item-header-icon\">\n              \n<svg class=\"icon icon-inactive\"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-plus\"><\/use>\n<\/svg>\n\n              \n<svg class=\"icon icon-active\"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-minus\"><\/use>\n<\/svg>\n            <\/span>\n                  <\/div>\n\n                  <div class=\"accordion__item-body\" data-accordion-item-body>\n            <div class=\"accordion__item-body-inner\">\n              \n\n\n<p class=\"text text_default-400  text_md-500\" >\n  Haal het maximum uit je bedrijf met sterke marketingstrategie\u00ebn die zowel een betere klantenervaring als groei opleveren. Van de identificatie van jouw doelpubliek en zijn nood, tot een scherpe merkpositionering en een succesvolle marketingstrategie.  \n<\/p>\n\n                              \n\n\n<a class=\"button button_scheme-dark\" href=\"https:\/\/www.customercollective.eu\/nl\/services\/marketingstrategie\/\" target=\"\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Lees meer.\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n                          <\/div>\n          <\/div>\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        data-accordion-item>\n        <div class=\"accordion__item-header\"\n          data-accordion-item-header>\n          \n<h6 class=\"heading heading_h6 \">\n  Prijsmodel \n<\/h6>\n\n                      <span class=\"accordion__item-header-icon\">\n              \n<svg class=\"icon icon-inactive\"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-plus\"><\/use>\n<\/svg>\n\n              \n<svg class=\"icon icon-active\"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-minus\"><\/use>\n<\/svg>\n            <\/span>\n                  <\/div>\n\n                  <div class=\"accordion__item-body\" data-accordion-item-body>\n            <div class=\"accordion__item-body-inner\">\n              \n\n\n<p class=\"text text_default-400  text_md-500\" >\n  Optimaliseer je marges met een effectieve prijsstrategie waarbij jouw doelpubliek bereid is de waarde van jouw dienstverlening te betalen, en integreer het correcte prijsmodel en de gepaste waardecommunicatie in jouw salesaanpak. \n<\/p>\n\n                              \n\n\n<a class=\"button button_scheme-dark\" href=\"https:\/\/www.customercollective.eu\/nl\/services\/prijsmodel\/\" target=\"\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Lees meer.\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n                          <\/div>\n          <\/div>\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        data-accordion-item>\n        <div class=\"accordion__item-header\"\n          data-accordion-item-header>\n          \n<h6 class=\"heading heading_h6 \">\n  Organisatiedesign \n<\/h6>\n\n                      <span class=\"accordion__item-header-icon\">\n              \n<svg class=\"icon icon-inactive\"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-plus\"><\/use>\n<\/svg>\n\n              \n<svg class=\"icon icon-active\"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-minus\"><\/use>\n<\/svg>\n            <\/span>\n                  <\/div>\n\n                  <div class=\"accordion__item-body\" data-accordion-item-body>\n            <div class=\"accordion__item-body-inner\">\n              \n\n\n<p class=\"text text_default-400  text_md-500\" >\n  Verzeker de toekomst van jouw organisatie en stel een flexibel en weerbaar marketingteam samen. Veranker de structuur, processen en denkwijze die jouw strategische ambities mogelijk maken, prestaties benutten en jouw mensen motiveren om hun beste beentje voor te zetten. \n<\/p>\n\n                              \n\n\n<a class=\"button button_scheme-dark\" href=\"https:\/\/www.customercollective.eu\/nl\/services\/organisatiedesign\/\" target=\"\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Lees meer.\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n                          <\/div>\n          <\/div>\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        data-accordion-item>\n        <div class=\"accordion__item-header\"\n          data-accordion-item-header>\n          \n<h6 class=\"heading heading_h6 \">\n  Innovatie &amp; klantervaring \n<\/h6>\n\n                      <span class=\"accordion__item-header-icon\">\n              \n<svg class=\"icon icon-inactive\"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-plus\"><\/use>\n<\/svg>\n\n              \n<svg class=\"icon icon-active\"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-minus\"><\/use>\n<\/svg>\n            <\/span>\n                  <\/div>\n\n                  <div class=\"accordion__item-body\" data-accordion-item-body>\n            <div class=\"accordion__item-body-inner\">\n              \n\n\n<p class=\"text text_default-400  text_md-500\" >\n  Blijf de concurrentie voor met continue innovatie op basis van echte gegevens over klantengedrag. Ontwikkel baanbrekende oplossingen die relevant, doenbaar en vooral ook zinvol zijn voor jouw organisatie, jouw publiek en de markt.  \n<\/p>\n\n                              \n\n\n<a class=\"button button_scheme-dark\" href=\"https:\/\/www.customercollective.eu\/nl\/services\/innovatie-klantervaring\/\" target=\"\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Lees meer.\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n                          <\/div>\n          <\/div>\n              <\/li>\n      <\/ul>\n      <\/div>\n      <\/div>\n<\/section>\n\n\n\n\n<section class=\"card-image card-image_scheme-dark-blue card-image_orientation-left\" id=\"block_63e0f6e799919\">\n  <div class=\"card-image__inner\">\n    \n\n<figure class=\"image image_fit-cover card-image__image\"\n  style=\"--aspect-ratio: 1\">\n  <img decoding=\"async\" src=\"https:\/\/www.customercollective.eu\/wp-content\/uploads\/2023\/02\/20250505_Mathias_Hannes_THOM_FINAL_LR_226-1.jpg\" alt=\"\" \/>\n<\/figure>\n\n    <div class=\"card-image__card\">\n      <div class=\"card-image__card-inner\">\n        \n                  \n<h3 class=\"heading heading_h3 card-image__card-title\">\n  Overleg met ons<span>.<\/span>\n<\/h3>\n        \n                  \n\n\n<p class=\"text text_default-500-bold card-image__card-label\" >\n  Thomas Peeters\n<\/p>\n        \n                  \n\n\n<p class=\"text text_default-500 card-image__card-description\" >\n  Managing Director The House of Marketing Belgium\n<\/p>\n        \n                  \n\n\n<a class=\"button button_scheme-light card-image__card-button\" href=\"mailto:thomas.peeters@thom.eu?%20subject=I'm%20ready%20to%20get%20ahead%20of%20the%20curve%20with%20Customer%20Collective!\" target=\"_blank\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Contacteer ons.\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n        \n        <svg class=\"card-image__card-shape\" viewBox=\"0 0 36 84\" fill=\"#C4FC73\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path stroke=\"#C4FC73\" stroke-width=\"1\" d=\"M32.3006 64.4227L15.4924 81.2279C6.81095 70.5882 1.58302 57.002 1.62969 42.1608C1.67643 27.2998 7.28268 13.0858 16.4478 2.36435L33.0851 19.2093C28.154 25.5631 25.1939 33.552 25.1666 42.2348C25.1393 50.9035 27.8084 58.2331 32.3006 64.4227Z\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"card-image card-image_scheme-dark-blue card-image_orientation-right\" id=\"block_6412f67e9fab0\">\n  <div class=\"card-image__inner\">\n    \n\n<figure class=\"image image_fit-cover card-image__image\"\n  style=\"--aspect-ratio: 1\">\n  <img decoding=\"async\" src=\"https:\/\/www.customercollective.eu\/wp-content\/uploads\/2023\/02\/63e36443e0f5e0da0a2db066_Anders-Jansen-klein.jpg\" alt=\"\" \/>\n<\/figure>\n\n    <div class=\"card-image__card\">\n      <div class=\"card-image__card-inner\">\n        \n                  \n<h3 class=\"heading heading_h3 card-image__card-title\">\n  Overleg met ons<span>.<\/span>\n<\/h3>\n        \n                  \n\n\n<p class=\"text text_default-500-bold card-image__card-label\" >\n  Anders Jansen\n<\/p>\n        \n                  \n\n\n<p class=\"text text_default-500 card-image__card-description\" >\n  Managing Director The House of Marketing Netherlands\n<\/p>\n        \n                  \n\n\n<a class=\"button button_scheme-light card-image__card-button\" href=\"mailto:anders.jansen@thom.eu?subject=I%27m ready to get ahead of the curve with Customer Collective!\" target=\"_blank\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Contacteer ons.\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n        \n        <svg class=\"card-image__card-shape\" viewBox=\"0 0 36 84\" fill=\"#C4FC73\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path stroke=\"#C4FC73\" stroke-width=\"1\" d=\"M32.3006 64.4227L15.4924 81.2279C6.81095 70.5882 1.58302 57.002 1.62969 42.1608C1.67643 27.2998 7.28268 13.0858 16.4478 2.36435L33.0851 19.2093C28.154 25.5631 25.1939 33.552 25.1666 42.2348C25.1393 50.9035 27.8084 58.2331 32.3006 64.4227Z\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cta cta_variant-vertical cta_scheme-primary\" id=\"block_641ad0e309fab\">\n  <div class=\"cta__inner\">\n    <div class=\"cta__header\">\n              \n<h3 class=\"heading heading_h3 cta__header-title\">\n  Deel uitmaken van ons collectief<span>?<\/span>\n<\/h3>\n      \n              \n\n\n<p class=\"text text_default-400  text_md-500 cta__header-description\" >\n  Scherp je ambities aan en contacteer ons vandaag.<br \/>\nSchakel je carri\u00e8re een versnelling hoger en sluit je aan bij ons collectief. We zijn altijd op zoek naar de kampioenen in hun eigen categorie. Ben jij wat wij zoeken? Ervaar de adrenalinekick van een stimulerende omgeving, verleg de grenzen van jouw comfortzone door uitdagende projecten op jou te nemen en profiteer van uitgebreide trainingen en teamgenoten die je aanmoedigen en je aan de leiding houden. Onze brands proberen altijd toptalenten in hun respectieve domeinen te spotten. Ook op het groepsniveau, de ruggengraat van onze organisatie, zijn er carri\u00e8remogelijkheden voor toptalenten die gedreven zijn om de motor van Customer Collective draaiende te houden.<br \/>\n<br \/>\n <br \/>\n <br \/>\n<br \/>\n<br \/>\n <br \/>\n\n<\/p>\n          <\/div>\n\n          \n\n\n<a class=\"button button_scheme-dark cta__button\" href=\"https:\/\/careers.customercollective.eu\/\" target=\"_blank\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Bekijk de open vacatures\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n    \n    <svg class=\"cta__shape\" viewBox=\"0 0 151 356\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <path stroke=\"currentColor\" stroke-width=\"4\" d=\"M144.962 274.32L66.7915 352.341C26.821 305.798 2.5 245.497 2.49999 179.383C2.49999 113.241 28.096 50.0057 69.8903 2.98822L147.798 80.7465C125.819 107.639 112.587 141.974 112.587 179.383C112.587 216.774 124.725 248.062 144.962 274.32Z\" \/>\n    <\/svg>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Wij zijn er om jou te helpen je bedrijf te laten groeien en maken je marketing futureproof op het gebied van klantervaring, organisatieontwerp, prijsmodel, bedrijfsontwerp en innovatie.<\/p>\n","protected":false},"featured_media":7523,"template":"","class_list":["post-5890","entity","type-entity","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The House of Marketing | Customer Collective<\/title>\n<meta name=\"description\" content=\"The House of Marketing is part of Customer Collective, one of Europe\u2019s leading marketing collectives. Discover how we can we drive your business forward.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customercollective.eu\/nl\/entities\/the-house-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The House of Marketing | Customer Collective\" \/>\n<meta property=\"og:description\" content=\"The House of Marketing is part of Customer Collective, one of Europe\u2019s leading marketing collectives. 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