{"id":5873,"date":"2023-02-02T12:55:39","date_gmt":"2023-02-02T11:55:39","guid":{"rendered":"https:\/\/customercollective.eu\/services\/strategie-de-marque-et-creation\/"},"modified":"2025-05-14T15:30:45","modified_gmt":"2025-05-14T13:30:45","slug":"strategie-de-marque-et-creation","status":"publish","type":"service","link":"https:\/\/www.customercollective.eu\/fr\/services\/strategie-de-marque-et-creation\/","title":{"rendered":"Strat\u00e9gie de marque et cr\u00e9ation"},"content":{"rendered":"\n<section class=\"dit\" id=\"block_63e1096219044\">\n  <div class=\"dit__container\">\n    <div class=\"dit__header\">\n              \n<h2 class=\"heading heading_h2 dit__header-title\">\n  Les d\u00e9fis que nous relevons<span>.<\/span>\n<\/h2>\n      \n      \n          <\/div>\n\n          <div class=\"dit__accordion\">\n        \n  <ul class=\"accordion\" data-accordion>\n          \n      <li class=\"accordion__item\"\n        >\n        <div class=\"accordion__item-header\"\n          >\n          \n<h6 class=\"heading heading_h6 \">\n  Comment affiner notre identit\u00e9 de marque <span>?<\/span> \n<\/h6>\n\n                  <\/div>\n\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        >\n        <div class=\"accordion__item-header\"\n          >\n          \n<h6 class=\"heading heading_h6 \">\n  Comment concr\u00e9tiser notre (re)branding sur l\u2019ensemble des points de contact <span>?<\/span>\n<\/h6>\n\n                  <\/div>\n\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        >\n        <div class=\"accordion__item-header\"\n          >\n          \n<h6 class=\"heading heading_h6 \">\n  Nous n\u2019avons pas de coh\u00e9rence de marque entre nos diff\u00e9rents canaux \n<\/h6>\n\n                  <\/div>\n\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        >\n        <div class=\"accordion__item-header\"\n          >\n          \n<h6 class=\"heading heading_h6 \">\n  Nous avons besoin d\u2019une nouvelle strat\u00e9gie de communication et de contenu \n<\/h6>\n\n                  <\/div>\n\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        >\n        <div class=\"accordion__item-header\"\n          >\n          \n<h6 class=\"heading heading_h6 \">\n  Sur quel plan devons-nous agir et comment parvenir \u00e0 nos fins <span>?<\/span> \n<\/h6>\n\n                  <\/div>\n\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        >\n        <div class=\"accordion__item-header\"\n          >\n          \n<h6 class=\"heading heading_h6 \">\n   Notre portefeuille de produits est-il pr\u00eat pour l\u2019avenir <span>?<\/span> \n<\/h6>\n\n                  <\/div>\n\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        >\n        <div class=\"accordion__item-header\"\n          >\n          \n<h6 class=\"heading heading_h6 \">\n  Nous avons un portefeuille de produits complexe et notre marque globale n\u2019a pas de positionnement \n<\/h6>\n\n                  <\/div>\n\n              <\/li>\n          \n      <li class=\"accordion__item\"\n        >\n        <div class=\"accordion__item-header\"\n          >\n          \n<h6 class=\"heading heading_h6 \">\n  Comment positionner notre marque <span>?<\/span> \n<\/h6>\n\n                  <\/div>\n\n              <\/li>\n      <\/ul>\n      <\/div>\n      <\/div>\n<\/section>\n\n\n\n<script>console.log({\"title\":\"Nos sp\\u00e9cialistes Customer Collective\",\"providers\":[{\"entity\":329},{\"entity\":331}],\"link_text\":\"En savoir plus\"})<\/script>\n<script>console.log({\"title\":\"Nos sp\\u00e9cialistes Customer 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07:56:42\",\"post_modified_gmt\":\"2023-04-11 06:56:42\",\"post_content_filtered\":\"\",\"guid\":\"http:\\\/\\\/dev-wordpress-9dfda72b61f7.hyperlane.co\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/fightclub.svg\",\"menu_order\":0,\"post_mime_type\":\"image\\\/svg+xml\",\"comment_count\":\"0\",\"filter\":\"raw\"},\"link\":\"https:\\\/\\\/www.fightclub.be\",\"location\":\"\",\"button\":{\"link\":{\"title\":\"Visit website Belgium\",\"url\":\"https:\\\/\\\/www.fightclub.be\",\"target\":\"_blank\"}},\"button_2\":{\"link\":{\"title\":\"Visit website The 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11:19:17\",\"comment_status\":\"open\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"thehouseofmarketing-rgb-black-1-2\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2023-05-08 12:19:17\",\"post_modified_gmt\":\"2023-05-08 11:19:17\",\"post_content_filtered\":\"\",\"guid\":\"https:\\\/\\\/dev-wordpress-9dfda72b61f7.hyperlane.co\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/thehouseofmarketing-rgb-black-1.svg\",\"menu_order\":0,\"post_mime_type\":\"image\\\/svg+xml\",\"comment_count\":\"0\",\"filter\":\"raw\"},\"link\":\"https:\\\/\\\/www.thom.eu\\\/\",\"location\":\"\",\"button\":{\"link\":{\"title\":\"Visit website Belgium\",\"url\":\"https:\\\/\\\/www.thom.eu\\\/\",\"target\":\"_blank\"}},\"button_2\":{\"link\":{\"title\":\"Visit website The Netherlands\",\"url\":\"https:\\\/\\\/thom.eu\\\/nl\\\/\",\"target\":\"_blank\"}}}]})<\/script>\n<section class=\"service-providers\" id=\"block_63e1096619045\">\n  <div class=\"service-providers__container\">\n          \n<h3 class=\"heading heading_h3 service-providers__title\">\n  Nos sp\u00e9cialistes Customer Collective\n<\/h3>\n    \n    <div class=\"service-providers__list\">\n                      <div class=\"service-providers__provider\">\n          <div class=\"service-providers__provider-content\">\n            <div class=\"service-providers__provider-info\">\n              \n                              \n\n<figure class=\"image image_fit-contain service-providers__provider-logo\"\n  style=\"--aspect-ratio: 2.3333333333333\">\n  <img decoding=\"async\" src=\"https:\/\/www.customercollective.eu\/wp-content\/uploads\/2023\/02\/fightclub.svg\" alt=\"\" \/>\n<\/figure>\n                          <\/div>\n\n                          <div class=\"service-providers__provider-actions\">\n            \n                              \n\n\n<a class=\"button button_scheme-dark service-providers__provider-button\" href=\"https:\/\/www.fightclub.be\" target=\"_blank\" rel=\"noopener\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Visit website Belgium\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n              \n                              \n\n\n<a class=\"button button_scheme-dark service-providers__provider-button\" href=\"https:\/\/fightclub.nl\" target=\"_blank\" rel=\"noopener\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Visit website The Netherlands\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n              \n                          <\/div>\n            \n          <\/div>\n        <\/div>\n                              <div class=\"service-providers__provider\">\n          <div class=\"service-providers__provider-content\">\n            <div class=\"service-providers__provider-info\">\n              \n                              \n\n<figure class=\"image image_fit-contain service-providers__provider-logo\"\n  style=\"--aspect-ratio: 2.3333333333333\">\n  <img decoding=\"async\" src=\"https:\/\/www.customercollective.eu\/wp-content\/uploads\/2023\/02\/thehouseofmarketing-rgb-black-1.svg\" alt=\"\" \/>\n<\/figure>\n                          <\/div>\n\n                          <div class=\"service-providers__provider-actions\">\n            \n                              \n\n\n<a class=\"button button_scheme-dark service-providers__provider-button\" href=\"https:\/\/www.thom.eu\/\" target=\"_blank\" rel=\"noopener\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Visit website Belgium\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n              \n                              \n\n\n<a class=\"button button_scheme-dark service-providers__provider-button\" href=\"https:\/\/thom.eu\/nl\/\" target=\"_blank\" rel=\"noopener\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Visit website The Netherlands\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n              \n                          <\/div>\n            \n          <\/div>\n        <\/div>\n                  <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"card-image card-image_scheme-dark-blue card-image_orientation-right\" id=\"block_65ccbac2ecf55\">\n  <div class=\"card-image__inner\">\n    \n\n<figure class=\"image image_fit-cover card-image__image\"\n  style=\"--aspect-ratio: 1\">\n  <img decoding=\"async\" src=\"https:\/\/www.customercollective.eu\/wp-content\/uploads\/2023\/02\/Untitled-design-1.png\" alt=\"\" \/>\n<\/figure>\n\n    <div class=\"card-image__card\">\n      <div class=\"card-image__card-inner\">\n        \n                  \n<h3 class=\"heading heading_h3 card-image__card-title\">\n  Discutons-en<span>.<\/span>\n<\/h3>\n        \n                  \n\n\n<p class=\"text text_default-500-bold card-image__card-label\" >\n  Gr\u00e9gory Delens\n<\/p>\n        \n                  \n\n\n<p class=\"text text_default-500 card-image__card-description\" >\n  Responsable du pilier Croissance, performance et cr\u00e9ativit\u00e9\n<\/p>\n        \n                  \n\n\n<a class=\"button button_scheme-light card-image__card-button\" href=\"mailto:gregory.delens@customercollective.eu?subject=I'm%20ready%20to%20get%20ahead%20of%20the%20curve%20in%20growth%2C%20performance%20or%20creative!\" target=\"\">\n      \n\n\n<span class=\"text text_default-400-bold  text_md-500-bold button__label\" >\n  Contactez-nous\n<\/span>\n  \n      <span class=\"button__icon\">\n      \n<svg class=\"icon \"\n  width=\"16\"\n  height=\"16\"\n  viewbox=\"0 0 16 16\">\n  <use xlink:href=\"#icon-arrow-top-right\"><\/use>\n<\/svg>\n    <\/span>\n  <\/a>\n        \n        <svg class=\"card-image__card-shape\" viewBox=\"0 0 36 84\" fill=\"#C4FC73\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path stroke=\"#C4FC73\" stroke-width=\"1\" d=\"M32.3006 64.4227L15.4924 81.2279C6.81095 70.5882 1.58302 57.002 1.62969 42.1608C1.67643 27.2998 7.28268 13.0858 16.4478 2.36435L33.0851 19.2093C28.154 25.5631 25.1939 33.552 25.1666 42.2348C25.1393 50.9035 27.8084 58.2331 32.3006 64.4227Z\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tablissez un lien durable avec votre audience et vos employ\u00e9s gr\u00e2ce \u00e0 une image de marque percutante et coh\u00e9rente qui repr\u00e9sente l\u2019identit\u00e9 et les valeurs de votre entreprise. D\u00e9veloppez des actifs cr\u00e9atifs qui accroissent la notori\u00e9t\u00e9 de votre marque, amplifient votre message et g\u00e9n\u00e8rent une action. <\/p>\n","protected":false},"featured_media":7560,"template":"","service_category":[72],"class_list":["post-5873","service","type-service","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gie de marque et cr\u00e9ation | Customer Collective<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de marque et cr\u00e9ation is part of Customer Collective&#039;s services. 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